Packaging, Pitch Deck Design

Zodiac Cigarette Packaging Series

A conceptual cigarette packaging system inspired by the Chinese New Year zodiac, translating cultural tradition into a collectible series of elemental animal designs.

Packaging, Board Game Design

Secret Cousins
Board Game

A custom board game inspired by Secret ______, translating shared memories, inside jokes, and experiences from a trip to Australia into a playful, keepsake-quality design.

Print Production, Design Prep

Dang Paddles
Woodwork

A custom woodcraft system for precision-engraved paddles, translating client ideas into personalized, visually striking designs that blend craftsmanship with functional artistry.

Catalog Design

Osume -
Thoughtfully Designed

A product catalog for Osume, translating minimalist design and curated accessories into a cohesive editorial system that balances clarity, hierarchy, and refined visual storytelling.

Editorial Design

Australia Coffee
Table Book

A visual diary and coffee table book, translating a trip through Australia with my cousins into an intimate, cinematic experience through photography, typography, and layout.

Branding, Marketing

YogurtYoghurtYogurte

A conceptual design inspired by The Good Place, this project reimagines one of the frozen yogurt brands with a playful twist.

Branding, UX/UI Design

Fluid Sports Tech

A digital platform for student-athletes, translating research, brand systems, and user-centered design into a cohesive, stigma-free experience that supports well-being through thoughtful UX and visual storytelling.

Wilson Tran