Project A. Fitness
Fitness
Coaching
Bodybuilding
I was commissioned to design a website for a local fitness coaching brand, with a focus on creating a central hub that provided both detailed fitness program information and engaging fitness-related content
Role
Users
Our two main audiences
Project A. helps individuals achieve their dream physique and become their best selves through personalized, results-driven training. Our mission is to elevate society's body, mind, and soul through personalized, results-driven training.
UX/UI Designer
For those starting their fitness journey and looking for simple, supportive guidance every step of the way
Designed for experienced individuals ready to break through plateaus and take their fitness goals to the next level
Beginners
Intermediate
Priority List
After reviewing the information Alan provided, I outlined a set of goals to help track expectations and stay aligned throughout the project timeline.
-Visually appealing with a “street” aesthetic
-Easy to find important information (Include in landing)
-Promote his fitness content
-Red color scheme
-Include credibility
-Easy form for inquiries
-Must add his slogan
Conclusion
Although my creative freedom was somewhat limited due to the client's specific preferences, it was a valuable learning experience, teaching me that not every decision can be driven by my personal style. This is just the initial phase of the website, and we plan to explore more complex ideas and enhancements as the company scales in the future.
Prototyping
I decided to make Project A’s slogan the first item with a quick explanation/CTA underneath it to give users an immediate purpose brief. Each call-to-action (CTA) is hyperlinked directly to a contact form, making it easy for users to reach out to Alan with any questions or to inquire about coaching and consultations.
Program Tiers
I laid out each program tier with a brief overview to help users quickly understand their options, along with the ability to dive deeper into detailed descriptions for each program. Below the program section, I included testimonials from Alan’s current clients to add more social proof and build trust.
Media + Form
I placed Alan’s media content toward the end of the page as a secondary touchpoint, giving users space to first absorb the program details. At the very bottom, is the form that allows users to easily ask questions, request consultations, or get in touch directly.
I included an "About" section before showcasing the program tiers to introduce completely new users to Project A’s mission and values, while also featuring photos of Alan’s physique to establish credibility and build trust.
