ALPHA SIGMA LAMBDA
Graphic Designer
Brief
I created a variety of social media designs for Alpha Sigma Lambda, including recruitment flyers, fundraiser promotions, event posters, and physical products. I also designed their website, focusing on a user friendly experience that effectively represents the chapter and engages its audience.
Results
310% increase in social media following
250+ potential members over 2 year recruitment cycles
Raised $3000 in online fundraising campaigns
Social Media
In today’s digital age, social media plays a huge role in everyone’s lives. I revitalized the fraternity’s social media presence by creating a variety of assets, including recruitment videos, campaign flyers, fundraising promotions and more.
Physical Products
I created a wide range of print flyers to be handed out on campus, helping promote the fraternity to students in a clear and eye-catching way. Using core elements of the fraternity’s identity, I also designed a custom flag for public events like concerts and a large backdrop used for formal banquets and photo opportunities. In addition, I designed fraternity merchandise for members to wear and for the chapter to sell.
Website Design
This was one of the first websites I ever designed, and I kept the layout simple more like a visual gallery to showcase what the fraternity has been up to. The goal was to give visitors an easy way to scroll through events, photos, and highlights, keeping things casual, clean, and easy to update as new content was added.
Reflection
This project was a lot of fun and a great creative experience. Being able to design such a wide variety of things from flyers and merch to event materials and a website pushed me to explore different styles and formats while staying consistent with the fraternity’s identity. It was rewarding to see my work come to life in both digital and physical spaces, and it gave me valuable experience in creating designs that serve a real purpose within a community.
