hello.hey, i’m wilson! a designer based in los angeles
with a love for all things visual.
selected works
side projects
about
resume
Zodiac Cigarette Packaging Series
A conceptual cigarette packaging series inspired by the Chinese New Year zodiac, reflecting the cultural tradition of offering cigarettes as a gesture of goodwill and social connection .
Dang Paddles
Woodwork
A custom woodcraft system for precision-engraved paddles, translating client ideas into personalized, visually striking designs that blend craftsmanship with functional artistry.
Codistry
Codistry is a full-service digital agency across design, development, and marketing. This presentation breaks down its positioning and market insights that later guided the company to specialize in a single niche.
WeLaunch
Marketing
A short, dynamic video highlighting WeLaunch’s services and trustworthiness, showcasing revenue generated, ad spend managed, and conversions achieved.
Packaging Design
Secret Cousins
Board Game
A custom board game inspired by Secret ______, translating shared memories, inside jokes, and experiences from a trip to Australia into a playful, keepsake-quality design
Editorial Design
Australia Coffee
Table Book
A visual diary and coffee table book, translating a trip through Australia with my cousins into an intimate, cinematic experience through photography, typography, and layout.
Branding, Marketing
YogurtYoghurtYogurte
A conceptual design inspired by The Good Place, this project reimagines one of the frozen yogurt brands with a playful twist.
Branding, UX/UI Design
Fluid Sports Tech
A digital platform for student-athletes, translating research, brand systems, and user-centered design into a cohesive, stigma-free experience that supports well-being through thoughtful UX and visual storytelling.