A conceptual cigarette packaging series inspired by the Chinese New Year zodiac, reflecting the cultural tradition of offering cigarettes as a gesture of goodwill and social connection
. Print Production, Design Prep
A custom woodcraft system for precision-engraved paddles, translating client ideas into personalized, visually striking designs that blend craftsmanship with functional artistry.
Codistry is a full-service digital agency across design, development, and marketing. This presentation breaks down its positioning and market insights that later guided the company to specialize in a single niche. Motion Graphic
A short, dynamic video highlighting WeLaunch’s services and trustworthiness, showcasing revenue generated, ad spend managed, and conversions achieved. Packaging Design
A custom board game inspired by Secret ______, translating shared memories, inside jokes, and experiences from a trip to Australia into a playful, keepsake-quality design Editorial Design
A visual diary and coffee table book, translating a trip through Australia with my cousins into an intimate, cinematic experience through photography, typography, and layout.
Branding, Marketing
A digital platform for student-athletes, translating research, brand systems, and user-centered design into a cohesive, stigma-free experience that supports well-being through thoughtful UX and visual storytelling.