01 -
Zodiac Cigarette Packaging Series
Brief
Cigarettes hold cultural significance in China, often serving as a gesture of friendliness, openness, and respect when offered to others. This project draws on that tradition to create a conceptual cigarette packaging series inspired by the upcoming Chinese New Year zodiac calendar. Each design corresponds to the next elemental animal in the cycle, resulting in a collectible series that celebrates both cultural symbolism and visual storytelling
Animal
Chinese Character
ElementColorYear
Horse
火马
FireRed2026
Goat
火羊
FireRed2027
Monkey
土猴
EarthGreen2028
Rooster
土鸡
Earth
Green
2029
Dog
金狗
MetalGrey2030
Pig
金猪
MetalGrey2031
Rat
水鼠
WaterBlue2032
Ox
水牛
WaterBlue2033
Tiger
木虎
WoodBrown2034
Rabbit
木兔
WoodBrown2035
Dragon
火龙
FireFire2036
Snake
火蛇
FireFire2037
Pitch Deck
This project also includes a conceptual presentation deck designed to showcase the Chinese Zodiac cigarette packaging series in a professional, client-ready format. The deck communicates the design vision, cultural significance, and potential for future product lineups through a combination of moodboards, design elements, series overviews, and lifestyle mockups. By organizing the project into a clear, visually-driven narrative, the deck demonstrates how the designs could be presented to an established brand, highlighting both creative thought process and strategic storytelling in a professional context.