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hey, i’m wilson! a designer based in los angeles with a love for branding, type, and all things visual. 

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06 -  YogurtYoghurtYogurte





Brief
A conceptual design inspired by The Good Place, this project reimagines one of the frozen yogurt brands with a playful twist. 

Logo
A vibrant swirl logo designed to look sweet and welcoming, only to reveal devilish horns on a second glance. Mirroring the iconic twist from The Good Place
In-Shop Posters
A series of flavor posters designed to bring personality and visual storytelling to the dessert shop. Each poster highlights a unique swirl and flavor identity.


Off-Site Marketing Posters
Off-site marketing posters to showcase multiple standout flavors and attract new customers beyond the shop’s physical space.