07 - Fluid Sports Tech
Brief
Fluid Sports Tech aimed to create a seamless, stigma-free digital experience for student-athletes. I developed brand guidelines and design systems, conducted user research with 50+ participants to inform product and marketing decisions, and produced UX documentation including user flows, journey maps, and wireframes to support alignment across teams.
Scope
As a UX/UI Design Intern, I contributed to building the design system, refining the brand identity, and developing user-centered wireframes and prototypes that shaped the app’s overall experience.
Contributions
Although I was a UX/UI Design Intern, I wore multiple hats contributing not only to the product’s interface and user experience but also to the development of the brand identity and design guidelines.